When the company was born, it was exclusively dedicated to selling books on the Internet. The result of this adventure was Cadabra (the embryo of Amazon ). A position he left in 1994 to launch his own company in Seattle (Washington).Īfter reading a report on the future of the Internet that projected annual growth of web commerce of 2,300%, in the space of a garage (Seattle in 1994), Jeff Bezos decided to build his new online company. Jeff Bezos, a young man fresh out of Princeton, the university he graduated from in 1986, quickly began to make a name for himself in the business world, eventually becoming vice-president of the major Wall Street firm DE Shaw and Co. One of those companies that begins in a dusty and abandoned garage and ends in a skyscraper. A company that, in just 26 years, has had enough time to become one of the world's leading companies.Ī company with a history on the same level as others like Apple, Google or Microsoft. ![]() ![]() As for any objective of substance that you have in this life, you need work, perseverance and, it must be admitted, also a little (or a lot) of luck.Ī good example of this is Amazon. It isn’t easy to build a commercial giant from scratch.
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